Fashion Scout: Toast
This winter, Toast makes menswear for the first time. Known for their unfussy yet well-crafted women’s fashion and home goods, the UK company has amassed a loyal following since launching in ‘97. Fans begged for a men’s line from the start, and the debut collection does not disappoint. From the simple sleeveless V-necks in Shetland wool to the chalk stripe trousers, Oxford brogues and debonair waistcoats, Toast’s menswear captures the ease and graceful style of classic English fashion and then adds a light, modern touch.
With their new line of men’s clothing and accessories comes Toast’s first men’s catalogue — a thing of beauty in itself. The brand has cast distinguished gentlemen of varying ages and appearances — a far cry from the gaunt young models who populate most campaigns. Superbly lensed amid farmyards, footpaths, fields and rustic interiors, the men project a quiet, sturdy confidence that suits the label perfectly.
December 2010
Lo Martin