A mixed use concept store and café that brings together goods and services the old fashioned way.

CALLmeKAT tinkers with electronic gadgets, Wilding keeps company with an acoustic guitar.

It's an intimate study of personal identity – particularly for someone used to shooting the likes of Bob Dylan, Mick Jagger, David Bowie, Gene Simmons and countless other icons.

How do you go about pairing music with the masterful designs of Ralph Lauren?