Shop of the Week: Tommy Hilfiger
The Tommy Hilfiger brand has some tony new digs on Fifth Avenue. Occupying a grand retail space once belonging to Fortunoff, the recently opened store is the company's largest worldwide and serves as their new global flagship. Unlike many of the other big name flagships in the area, however, Tommy Hilfiger lacks that icy vibe that sends many a visitor scurrying. What you'll discover instead is a warm, beautifully curated manse that reflects the heart of the American label. Yes, that means a fair bit of red, white and blue, but also one of a kind vintage decor, iconic furniture pieces, luxurious fixtures and world class art installations.
The first and second floors house the men's sportswear and collection pieces, respectively. It's a robust selection of the designer's classic styles, with lots of thick plaid, stripes and his signature red, white and navy palette (with punches of eye-popping color). The store carries a full array of women's sportswear and runway pieces on floors three and four, including fashion and accessories exclusive to the location. We don't rock the preppy chic look very often but were wowed by the sweaters, knits, outerwear and especially the shoes. Even more impressive were the collection pieces and pink separates on floor four. Many of these items are part of the Tommy Hilfiger Fifth Avenue Pink Collection, with 30 percent of their sales in October benefiting the Breast Cancer Research Foundation.
It's a standout store (even on this famous retail strip) that shows Tommy Hilfiger at its finest right here in the brand's hometown.
Tommy Hilfiger
681 Fifth Avenue
New York, NY 10022
September 2009
Paper Magazine