Who’s That Girl? Meet RP…
Rebecca Prusinowski is a consultant specializing in editorial, brand marketing and creative direction. A versatile writer with an acute understanding of the zeitgeist and digital landscape, Rebecca knows how to develop an audience, build engagement, convert and retain customers. Having worked at several start-ups, she is accustomed to – and very adept at – wearing many hats while keeping things running smoothly. She is fastidiously organized with a passion for arts, culture and design.
Here at rebeccaprus.com, Rebecca shares her industry musings, as well as a selection of her past work with publishers and clients.
Rebecca did not arrive to the editorial party in typical fashion. While many of her peers and industry colleagues were aggressively pursuing admission to the country’s best universities and programs, she was making collages out of old magazines, studying theater and working full-time outside of high school at a candy shop called We’re Not All Nuts (we were, though). She had a vague understanding that New York City was where it’s at, so at the last possible second, she accepted a full academic scholarship and enrolled in Fordham University.
Rebecca devoured The Naked City, immediately taken by the diversity of art and perspective it offered. She studied Sociology and became a budding feminist upon reading James Berger’s “Ways of Seeing” for the first time. She would go on to minor in Women’s Studies.
After graduating cum laude, Rebecca accepted a job with Newell Brands, a global marketer of consumer and commercial products with some of the most widely recognized labels in the world. There she worked in business development, pioneering new market channels for the company’s portfolio of writing brands – including Sharpie, PaperMate, Expo and Prismacolor. She honed her big business acumen and became known for her highly creative presentations, grassroots marketing initiatives, and unique attire mixing corporate logo apparel with vintage couture.
Enjoying both the intellectual rigors of writing and the strategic impact of marketing, Rebecca’s work evolved into branding.
During her time with Newell, Rebecca indulged her more artistic side, too. She acted regularly in popular television shows such as “Law & Order,” “Sex and the City” and “Gossip Girl,” as well as films by acclaimed directors like Sydney Lumet and Sam Raimi. She began writing in the early aughts, when the era of Gawker was dawning in NYC.
She started to cover fashion and retail happenings around town, working as one of the first online writers for Racked (later acquired by Vox), and eventually the legendary Paper Magazine, The New York Times, model and entrepreneur Olivia Palermo, McMurry Publishing (later acquired by Manifest), e-commerce company AHAlife (later acquired by Design Milk), among many other popular blogs and media companies.
Enjoying both the intellectual rigors of writing and the strategic impact of marketing, Rebecca’s work evolved into branding. She services early stage businesses seeking a one-stop-shop for their brand platform, copy, visual and marketing strategies.